Cocoa-Free Chocolate, Real Taste: Accelerating Market Acceptance and Go-to- Market Strategy for Cocoa-free Chocolate

• Unité de recherche: INNOSUISSE
• Numéro de projet: 135.519 INNO-SBM
• Titre du projet anglais: Cocoa-Free Chocolate, Real Taste: Accelerating Market Acceptance and Go-to- Market Strategy for Cocoa-free Chocolate

Mots-clé (Anglais)

Social sciences & business management, Marketing

Résumé des résultats (Abstract) (Anglais)

Food Brewer is developing cocoa-free chocolate, based on plant-based ingredients, to supply to the food industry. While our technology and products have attracted interest from diverse investors, the next challenge is to ensure market pull, study the perception of B2B and B2C stakeholder groups.