Cocoa-Free Chocolate, Real Taste: Accelerating Market Acceptance and Go-to- Market Strategy for Cocoa-free Chocolate

Research unit

INNOSUISSE

Project number

135.519 INNO-SBM

Project title

Cocoa-Free Chocolate, Real Taste: Accelerating Market Acceptance and Go-to- Market Strategy for Cocoa-free Chocolate

Texts for this project

	German	French	Italian	English
Key words	-	-	-
Abstract	-	-	-

Category	Text
Key words (English)	Social sciences & business management, Marketing
Abstract (English)	Food Brewer is developing cocoa-free chocolate, based on plant-based ingredients, to supply to the food industry. While our technology and products have attracted interest from diverse investors, the next challenge is to ensure market pull, study the perception of B2B and B2C stakeholder groups.