ServicenavigationHauptnavigationTrailKarteikarten

Research unit
INNOSUISSE
Project number
56593.1 IP-SBM
Project title
Ad-Resonance-Tool: Advertising environment planning through target group segmentation based on psychography, quality perception and media use
Project status In Process
 
Start date 01.11.2021
End date 01.03.2024
 
Granted total costs 148'578.00  CHF
Section 90 Social Sciences & Business Management
Project category Project
Research type Applied research and development
NABS classification Industrial production and technology
 
Research disciplines
100 % S190 Management of enterprises
Last modification of the project