Ad-Resonance-Tool: Advertising environment planning through target group segmentation based on psychography, quality perception and media use

Research unit

INNOSUISSE

Project number

56593.1 IP-SBM

Project title

Ad-Resonance-Tool: Advertising environment planning through target group segmentation based on psychography, quality perception and media use

Participants
Research organisation:	Innosuisse Swiss Innovation Agency Einsteinstrasse 2 CH-3003 Bern +41 58 461 61 61 (Call Center) info@innosuisse.ch www.innosuisse.ch/

Contact person

Philipp Bachmann
Hochschule Luzern
Zentralstrasse 9
CH-6002 Luzern

Participants