Bloem: Unlocking the Potential of Local Second-Hand Shops Through Digital Innovation

• Unité de recherche: INNOSUISSE
• Numéro de projet: 135.194 INNO-SBM
• Titre du projet anglais: Bloem: Unlocking the Potential of Local Second-Hand Shops Through Digital Innovation

Mots-clé (Anglais)

Social sciences & business management, Consumer goods business

Résumé des résultats (Abstract) (Anglais)

Bloem is a hybrid digital-physical platform for second-hand fashion in Switzerland, connecting second hand shops and users in one ecosystem. Through explorative research into user needs, second-hand shop readiness, and technical feasibility, we aim to build a trusted, community-driven ecosystem.