Bloem: Unlocking the Potential of Local Second-Hand Shops Through Digital Innovation

Research unit

INNOSUISSE

Project number

135.194 INNO-SBM

Project title

Bloem: Unlocking the Potential of Local Second-Hand Shops Through Digital Innovation

Texts for this project

	German	French	Italian	English
Key words	-	-	-
Abstract	-	-	-

Category	Text
Key words (English)	Social sciences & business management, Consumer goods business
Abstract (English)	Bloem is a hybrid digital-physical platform for second-hand fashion in Switzerland, connecting second hand shops and users in one ecosystem. Through explorative research into user needs, second-hand shop readiness, and technical feasibility, we aim to build a trusted, community-driven ecosystem.