The Behavioral Value of AI Robo-Advisors: Measuring Advisor Alpha for Retail Investors

Research unit

INNOSUISSE

Project number

137.368 INNO-SBM

Project title

The Behavioral Value-Added of AI Robo-Advisors: Measuring Advisor Alpha for Retail Investors

Texts for this project

	German	French	Italian	English
Key words	-	-	-
Abstract	-	-	-

Category	Text
Key words (English)	Social sciences & business management, Fintech
Abstract (English)	AI-supported robo-advisors deliver behavioral guidance to retail investors, yet their economic value-added has not been systematically quantified. This project links improved investor behavior to financial outcomes and develops a framework to quantify the behavioral value-added of AI advice.