Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

Research unit

INNOSUISSE

Project number

136.655 INNO-SBM

Project title

Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

Texts for this project

	German	French	Italian	English
Key words	-	-	-
Abstract	-	-	-

Category	Text
Key words (English)	Social sciences & business management, Business management
Abstract (English)	This project develops and validates a value-based pricing framework for gamified scenic driving experiences offered via our new RoadQuest mobile app. The innovation lies in applying scientific pricing methods to an experience-driven digital platform.