Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

Forschungsstelle

INNOSUISSE

Projektnummer

136.655 INNO-SBM

Projekttitel

Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

Projekttitel Englisch

Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

Texte zu diesem Projekt

	Deutsch	Französisch	Italienisch	Englisch
Schlüsselwörter	-	-	-
Abstract	-	-	-

Kategorie	Text
Schlüsselwörter (Englisch)	Social sciences & business management, Business management
Abstract (Englisch)	This project develops and validates a value-based pricing framework for gamified scenic driving experiences offered via our new RoadQuest mobile app. The innovation lies in applying scientific pricing methods to an experience-driven digital platform.