Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

• Unité de recherche: INNOSUISSE
• Numéro de projet: 136.655 INNO-SBM
• Titre du projet anglais: Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences

Mots-clé (Anglais)

Social sciences & business management, Business management

Résumé des résultats (Abstract) (Anglais)

This project develops and validates a value-based pricing framework for gamified scenic driving experiences offered via our new RoadQuest mobile app. The innovation lies in applying scientific pricing methods to an experience-driven digital platform.