A Modular Framework for Identity-Driven AI Brand Design

• Unité de recherche: INNOSUISSE
• Numéro de projet: 135.390 INNO-ICT
• Titre du projet anglais: A Modular Framework for Identity-Driven AI Brand Design

Mots-clé (Anglais)

ICT, Artificial/local/extended/networked intelligence

Résumé des résultats (Abstract) (Anglais)

Generic AI content weakens brand differentiation. This project investigates how brand guidelines need to be represented to enable multimodal generative AI to create consistent and brand-compliant content. This will accelerate the creation of high-quality marketing content at lower cost.