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Research unit
INNOSUISSE
Project number
135.390 INNO-ICT
Project title
A Modular Framework for Identity-Driven AI Brand Design

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CategoryText
Key words
(English)
ICT, Artificial/local/extended/networked intelligence
Abstract
(English)
Generic AI content weakens brand differentiation. This project investigates how brand guidelines need to be represented to enable multimodal generative AI to create consistent and brand-compliant content. This will accelerate the creation of high-quality marketing content at lower cost.