A Modular Framework for Identity-Driven AI Brand Design

• Forschungsstelle: INNOSUISSE
• Projektnummer: 135.390 INNO-ICT
• Projekttitel Englisch: A Modular Framework for Identity-Driven AI Brand Design

Schlüsselwörter (Englisch)

ICT, Artificial/local/extended/networked intelligence

Abstract (Englisch)

Generic AI content weakens brand differentiation. This project investigates how brand guidelines need to be represented to enable multimodal generative AI to create consistent and brand-compliant content. This will accelerate the creation of high-quality marketing content at lower cost.