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Research unit
INNOSUISSE
Project number
129.695 INNO-SBM
Project title
AI cockpit for B2B marketing governance

Texts for this project
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CategoryText
Key words
(English)
Social sciences & business management, Marketing
Abstract
(French)
We propose an AI-based cockpit that helps B2B companies optimize marketing investments by combining sector benchmarking and predictive campaign simulation. The prototype will test the feasibility of a lightweight AI model using customer data and simulate multichannel impacts.