Digital Financial Health Coach - Combining FinTech and Behavioral Science for better personal financial outcomes

• Unité de recherche: INNOSUISSE
• Numéro de projet: 121.377 IP-SBM
• Titre du projet anglais: Digital Financial Health Coach - Combining FinTech and Behavioral Science for better personal financial outcomes

Mots-clé (Anglais)

Social sciences & business management, Banking

Résumé des résultats (Abstract) (Anglais)

This project aims to develop a digital financial health coach within the neon app, using behavioral science to support users in setting goals, implementing actions, and tracking progress to enhance financial health.