This project studies the demand-side drivers of wind energy deployment in Switzerland. The focus is on households’ acceptance of related projects and policy measures, and its causal relation with risk awareness. We use survey data to identify relevant risk perceptions in view of current public debates on future energy needs. Extending upon previous literature, we disentangle the political and economic components of preferences and identify their potential inter-relation. We use two tailored discrete choice ex-periments to identify these components, measured respectively as the probability of favourable voting for specific policies such as differential taxation across the urban/rural divide, and the willingness to pay for wind power installations. The experimental design allows us to identify the impact of a selection of risk-awareness treatments on acceptance, and the moderating effects of energy literacy and pro-environmental values. An emphasis is given to risk treatment relat-ed to price volatility, energy autonomy and nuclear power.