AD-DITION - AI-driven Contextual Dynamic Advertisement Generation

• Unité de recherche: INNOSUISSE
• Numéro de projet: 118.383 IP-ICT
• Titre du projet anglais: AD-DITION - AI-driven Contextual Dynamic Advertisement Generation

Mots-clé (Anglais)

ICT, Artificial/local/extended/networked intelligence

Résumé des résultats (Abstract) (Anglais)

AI for dynamic and contextual advertising is a game-changer in the world of online marketing. This project, an end-to-end AI generation of ads, adapts automatically to user behavior changes and content and learns to improve engagement and increases conversion rates.