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Research unit
INNOSUISSE
Project number
118.383 IP-ICT
Project title
AD-DITION - AI-driven Contextual Dynamic Advertisement Generation

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Abstract
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CategoryText
Key words
(English)
ICT, Artificial/local/extended/networked intelligence
Abstract
(English)
AI for dynamic and contextual advertising is a game-changer in the world of online marketing. This project, an end-to-end AI generation of ads, adapts automatically to user behavior changes and content and learns to improve engagement and increases conversion rates.