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Research unit
INNOSUISSE
Project number
68577.1 INNO-SBM
Project title
MAAG Music & Arts || ZHAW || Boosting customer relationships & loyalty through innovative data-usage for dynamic pricing and personalized price offers

Texts for this project
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Key words
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Anzeigen
Abstract
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CategoryText
Key words
(English)
Social sciences & business management, Marketing
Abstract
(German)