Algorithmic Nudging for Sustainability in E-Commerce

• Unité de recherche: INNOSUISSE
• Numéro de projet: 100.303 IP-SBM
• Titre du projet anglais: Algorithmic Nudging for Sustainability in E-Commerce

Mots-clé (Anglais)

Social sciences & business management, e-Business

Résumé des résultats (Abstract) (Anglais)

This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options. Applied at scale, the system reduces the environmental footprint of e-commerce.