Algorithmic Nudging for Sustainability in E-Commerce

Research unit

INNOSUISSE

Project number

100.303 IP-SBM

Project title

Algorithmic Nudging for Sustainability in E-Commerce

Texts for this project

	German	French	Italian	English
Key words	-	-	-
Abstract	-	-	-

Category	Text
Key words (English)	Social sciences & business management, e-Business
Abstract (English)	This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options. Applied at scale, the system reduces the environmental footprint of e-commerce.