Algorithmic Nudging for Sustainability in E-Commerce

• Forschungsstelle: INNOSUISSE
• Projektnummer: 100.303 IP-SBM
• Projekttitel Englisch: Algorithmic Nudging for Sustainability in E-Commerce

Schlüsselwörter (Englisch)

Social sciences & business management, e-Business

Abstract (Englisch)

This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options. Applied at scale, the system reduces the environmental footprint of e-commerce.