Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world (Innolink: 101.289 IP-SBM)

• Forschungsstelle: INNOSUISSE
• Projektnummer: 101.289 IP-SBM
• Projekttitel Englisch: Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world (Innolink: 101.289 IP-SBM)

Schlüsselwörter (Englisch)

Social sciences & business management, Marketing

Abstract (Englisch)

The project includes the elaboration of the basics for the development of a disruptive new type of application which, based on psychographic inputs, uses artificial intelligence to transfer the shopping experience from offline stores to the digital world.