Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world (Innolink: 101.289 IP-SBM)

• Unité de recherche: INNOSUISSE
• Numéro de projet: 101.289 IP-SBM
• Titre du projet anglais: Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world (Innolink: 101.289 IP-SBM)

Mots-clé (Anglais)

Social sciences & business management, Marketing

Résumé des résultats (Abstract) (Anglais)

The project includes the elaboration of the basics for the development of a disruptive new type of application which, based on psychographic inputs, uses artificial intelligence to transfer the shopping experience from offline stores to the digital world.