How sustainability and innovation improves consumer experience for wine 2.0

Research unit

INNOSUISSE

Project number

54024.1 IP-SBM

Project title

VirtualSomm - A sommelier in your pocket

Texts for this project

	German	French	Italian	English
Key words	-	-	-
Abstract	-	-	-

Category	Text
Key words (English)	Social sciences & business management, Consumer goods business
Abstract (English)	Wine purchasing behavior in retail demands new technological and sustainability standards. VirtualSomm is a wine recommendation application. Our partnership with 3 research teams includes a technological (recommender algorithm) and sustainability (a true cost of wine index) innovation solution.