STAR - Synthetic Total Audience Rating

Research unit

INNOSUISSE

Project number

42855.1 IP-ICT

Project title

STAR - Synthetic Total Audience Rating

Texts for this project

	German	French	Italian	English
Short description		-	-
Abstract		-	-	-

Category	Text
Short description (German)	STAR - Synthetic Total Audience Rating
Short description (English)	STAR - Synthetic Total Audience Rating
Abstract (German)	The project aims at creating a Total Audience Rating framework, an innovative solution based on Human Behavioural Analysis and Machine Learning by producing a matching criteria between data representing what and when a complete population watches on television, and who is actually watching.