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Research unit
INNOSUISSE
Project number
42855.1 IP-ICT
Project title
STAR - Synthetic Total Audience Rating

Texts for this project

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Short description
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Abstract
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Inserted texts


CategoryText
Short description
(German)
STAR - Synthetic Total Audience Rating
Short description
(English)
STAR - Synthetic Total Audience Rating
Abstract
(German)
The project aims at creating a Total Audience Rating framework, an innovative solution based on Human Behavioural Analysis and Machine Learning by producing a matching criteria between data representing what and when a complete population watches on television, and who is actually watching.
Abstract
(English)