NeuroArcher - Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology - Texts

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Research unit

INNOSUISSE

Project number

31380.1 IP-SBM

Project title

NeuroArcher - Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology

Texts for this project

	German	French	Italian	English
Short description		-	-
Abstract		-	-	-

Inserted texts

Category	Text
Short description (German)	NeuroArcher - Entwicklung einer KI-basierten Anwendung zur automatisierten, kundenspezifischen Kommunikation durch Neuromarketing und Persönlichkeitspsychologie
Short description (English)	NeuroArcher - Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology
Abstract (German)	Das Projekt beinhaltet die Erarbeitung der Grundlagen zur Entwicklung einer neuartigen Applikation, welche auf Basis psychographischer Inputs mittels künstlicher Intelligenz die Kundenansprache kanalübergreifend automatisch personalisiert.