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Research unit
INNOSUISSE
Project number
34121.1 IP-SBM
Project title
Value-Based Marketing & Sales of Smart Services

Texts for this project
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Short description
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Abstract
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CategoryText
Short description
(German)
Value-Based Marketing & Sales of Smart Services
Short description
(English)
Value-Based Marketing & Sales of Smart Services
Abstract
(German)
This project aims at developing a Value-Based Marketing & Sales method for Smart Services. The holistic method bases its four dimensions on advanced analytics of operational and market data. Thereby, it opens revenue opportunities for manufacturing companies in Switzerland through Smart Services.
Abstract
(English)