IDDASS - Interests detection during a shopping session

• Unité de recherche: INNOSUISSE
• Numéro de projet: 18877.1 PFES-ES
• Titre du projet anglais: IDDASS - Interests detection during a shopping session

Description succincte (Allemand)

IDDASS - Interests detection during a shopping session

Description succincte (Anglais)

IDDASS - Interests detection during a shopping session

Résumé des résultats (Abstract) (Allemand)

IDDASS is a software library analysing the user's behaviour during a shopping session in a physical store. The innovation lies in the high accuracy in which the behaviour patterns are recorded. Origammi will integrate IDDASS in a loyalty application running on smartphones, and combine its data with the ones coming from existing e-commerce statistical analysis tools. We will combine the online and offline data, allowing to know more about the customer lifecycle.

Résumé des résultats (Abstract) (Anglais)