Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT MIP: ES CONCEPT SA - Texts

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Research unit

INNOSUISSE

Project number

17408.1 PFES-ES

Project title

Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT MIP: ES CONCEPT SA

Texts for this project

	German	French	Italian	English
Short description		-	-
Abstract		-	-

Inserted texts

Category	Text
Short description (German)	Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT
Short description (English)	Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT MIP: ES CONCEPT SA
Abstract (German)	Sport events now use dynamic advertisement by means of LED pitch perimeter boards. Digit Arena innovative technology will create on the fly new, customized advertisement. This will be achieved by seamlessly replacing targeted advertisement content in the TV image, by means of computer vision algorithms. Digit Arena targets 10% TV rights or marketing revenue increase for the sports associations selling geo specific sponsorships for international viewers.
Abstract (English)