Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT MIP: ES CONCEPT SA

• Forschungsstelle: INNOSUISSE
• Projektnummer: 17408.1 PFES-ES
• Projekttitel Englisch: Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT MIP: ES CONCEPT SA

Kurzbeschreibung (Deutsch)

Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT

Kurzbeschreibung (Englisch)

Digit Arena : REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT MIP: ES CONCEPT SA

Abstract (Deutsch)

Sport events now use dynamic advertisement by means of LED pitch perimeter boards. Digit Arena innovative technology will create on the fly new, customized advertisement. This will be achieved by seamlessly replacing targeted advertisement content in the TV image, by means of computer vision algorithms. Digit Arena targets 10% TV rights or marketing revenue increase for the sports associations selling geo specific sponsorships for international viewers.

Abstract (Englisch)