Understanding user needs by inferring demographics and interests from installed mobile applications

• Unité de recherche: INNOSUISSE
• Numéro de projet: 17041.1 PFES-ES
• Titre du projet anglais: Understanding user needs by inferring demographics and interests from installed mobile applications

Description succincte (Allemand)

Understanding user needs by inferring demographics and interests from installed mobile applications

Description succincte (Anglais)

Understanding user needs by inferring demographics and interests from installed mobile applications

Résumé des résultats (Abstract) (Allemand)

Mobile apps installed on smartphones represent strong signals about users' characteristics. These signals can be mapped to user demographics and interests, enabling players in telco and ad-tech industries to better understand mobile users. Once scientific and tech challenges are addressed with the help of ETHZ, 42matters will gain a strategic innovation and new business opportunities. Swisscom signed a Vertragsdokument to express its interests in the results of this project.

Résumé des résultats (Abstract) (Anglais)