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Research unit
INNOSUISSE
Project number
17041.1 PFES-ES
Project title
Understanding user needs by inferring demographics and interests from installed mobile applications

Texts for this project
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Short description
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CategoryText
Short description
(German)
Understanding user needs by inferring demographics and interests from installed mobile applications
Short description
(English)
Understanding user needs by inferring demographics and interests from installed mobile applications
Abstract
(German)
Mobile apps installed on smartphones represent strong signals about users' characteristics. These signals can be mapped to user demographics and interests, enabling players in telco and ad-tech industries to better understand mobile users. Once scientific and tech challenges are addressed with the help of ETHZ, 42matters will gain a strategic innovation and new business opportunities. Swisscom signed a Vertragsdokument to express its interests in the results of this project.
Abstract
(English)