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Forschungsstelle
INNOSUISSE
Projektnummer
17041.1 PFES-ES
Projekttitel
Understanding user needs by inferring demographics and interests from installed mobile applications
Projekttitel Englisch
Understanding user needs by inferring demographics and interests from installed mobile applications

Texte zu diesem Projekt
 DeutschFranzösischItalienischEnglisch
Kurzbeschreibung
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Abstract
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Erfasste Texte


KategorieText
Kurzbeschreibung
(Deutsch)
Understanding user needs by inferring demographics and interests from installed mobile applications
Kurzbeschreibung
(Englisch)
Understanding user needs by inferring demographics and interests from installed mobile applications
Abstract
(Deutsch)
Mobile apps installed on smartphones represent strong signals about users' characteristics. These signals can be mapped to user demographics and interests, enabling players in telco and ad-tech industries to better understand mobile users. Once scientific and tech challenges are addressed with the help of ETHZ, 42matters will gain a strategic innovation and new business opportunities. Swisscom signed a Vertragsdokument to express its interests in the results of this project.
Abstract
(Englisch)