Massive Customer Interactions Intelligence Management (MCIIM) - Texts

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Research unit

INNOSUISSE

Project number

16870.1 PFES-ES

Project title

Massive Customer Interactions Intelligence Management (MCIIM)

Texts for this project

	German	French	Italian	English
Short description		-	-
Abstract		-	-

Inserted texts

Category	Text
Short description (German)	Massive Customer Interactions Intelligence Management (MCIIM)
Short description (English)	Massive Customer Interactions Intelligence Management (MCIIM)
Abstract (German)	The frequency and the number of interactions between customers and companies are expanding as well as the diversity of contact channels (social networks, applications, etc.). It is challenging for companies to maintain an holistic view of their customer relationship. It means missed opportunities and less customer satisfaction. This project will deliver a solution to collect, process and analyze heterogeneous interactions data and propage insights to operational CRM systems.
Abstract (English)	The frequency and the number of interactions between customers and companies are expanding as well as the diversity of contact channels (social networks, applications, etc.). It is challenging for companies to maintain an holistic view of their customer relationship. It means missed opportunities and less customer satisfaction. This project will deliver a solution to collect, process and analyze heterogeneous interactions data and propage insights to operational CRM systems.