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Forschungsstelle
INNOSUISSE
Projektnummer
16870.1 PFES-ES
Projekttitel
Massive Customer Interactions Intelligence Management (MCIIM)
Projekttitel Englisch
Massive Customer Interactions Intelligence Management (MCIIM)

Texte zu diesem Projekt

 DeutschFranzösischItalienischEnglisch
Kurzbeschreibung
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Abstract
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Erfasste Texte


KategorieText
Kurzbeschreibung
(Deutsch)
Massive Customer Interactions Intelligence Management (MCIIM)
Kurzbeschreibung
(Englisch)
Massive Customer Interactions Intelligence Management (MCIIM)
Abstract
(Deutsch)
The frequency and the number of interactions between customers and companies are expanding as well as the diversity of contact channels (social networks, applications, etc.). It is challenging for companies to maintain an holistic view of their customer relationship. It means missed opportunities and less customer satisfaction. This project will deliver a solution to collect, process and analyze heterogeneous interactions data and propage insights to operational CRM systems.
Abstract
(Englisch)
The frequency and the number of interactions between customers and companies are expanding as well as the diversity of contact channels (social networks, applications, etc.). It is challenging for companies to maintain an holistic view of their customer relationship. It means missed opportunities and less customer satisfaction. This project will deliver a solution to collect, process and analyze heterogeneous interactions data and propage insights to operational CRM systems.