COMET- Cross-media extraction of unified high-quality marketing data.

• Unité de recherche: INNOSUISSE
• Numéro de projet: 15024.1 PFES-ES
• Titre du projet anglais: COMET- Cross-media extraction of unified high-quality marketing data.

Description succincte (Allemand)

COMET- Cross-media extraction of unified high-quality marketing data.

Description succincte (Anglais)

COMET- Cross-media extraction of unified high-quality marketing data.

Résumé des résultats (Abstract) (Allemand)

Market data with a clear economic value is spread across multiple sources such as print media, Web documents, blogs, and social media. COMET will develop key technologies for combining and analyzing these heterogeneous and multimodal data.|Automated data consolidation, classification and sentiment analysis components will support the extraction of marketing information which will aid decision makers in optimizing their brand and marketing strategies.

Résumé des résultats (Abstract) (Anglais)

Market data with a clear economic value is spread across multiple sources such as print media, Web documents, blogs, and social media. COMET will develop key technologies for combining and analyzing these heterogeneous and multimodal data.|Automated data consolidation, classification and sentiment analysis components will support the extraction of marketing information which will aid decision makers in optimizing their brand and marketing strategies.