COMET- Cross-media extraction of unified high-quality marketing data.

• Research unit: INNOSUISSE
• Project number: 15024.1 PFES-ES

Short description (German)

COMET- Cross-media extraction of unified high-quality marketing data.

Short description (English)

COMET- Cross-media extraction of unified high-quality marketing data.

Abstract (German)

Market data with a clear economic value is spread across multiple sources such as print media, Web documents, blogs, and social media. COMET will develop key technologies for combining and analyzing these heterogeneous and multimodal data.|Automated data consolidation, classification and sentiment analysis components will support the extraction of marketing information which will aid decision makers in optimizing their brand and marketing strategies.

Abstract (English)

Market data with a clear economic value is spread across multiple sources such as print media, Web documents, blogs, and social media. COMET will develop key technologies for combining and analyzing these heterogeneous and multimodal data.|Automated data consolidation, classification and sentiment analysis components will support the extraction of marketing information which will aid decision makers in optimizing their brand and marketing strategies.