Marketing strategies for sustainable machine production: Optimised market development through green marketing

• Unité de recherche: INNOSUISSE
• Numéro de projet: 14729.1 PFES-ES
• Titre du projet anglais: Marketing strategies for sustainable machine production: Optimised market development through green marketing

Description succincte (Allemand)

Marketing strategies for sustainable machine production: Optimised market development through green marketing

Description succincte (Anglais)

Marketing strategies for sustainable machine production: Optimised market development|through green marketing.

Résumé des résultats (Abstract) (Allemand)

The project aims to develop a Green Marketing toolbox for the machinery and equipment industry. This will allow the user to better evaluate the opportunities of positioning itself as a sustainable company (green businesses) and/or with|sustainable products (green products) and to adopt a sustainability-oriented, ¿green¿ competitive position by applying appropriate tools of marketing analysis and implementation which it can use itself. The associated repositioning will also serve to offset the declining competitiveness on price due to the strong Swiss franc.

Résumé des résultats (Abstract) (Anglais)

The project aims to develop a Green Marketing toolbox for the machinery and equipment industry. This will allow the user to better evaluate the opportunities of positioning itself as a sustainable company (green businesses) and/or with|sustainable products (green products) and to adopt a sustainability-oriented, ¿green¿ competitive position by applying appropriate tools of marketing analysis and implementation which it can use itself. The associated repositioning will also serve to offset the declining competitiveness on price due to the strong Swiss franc.