Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

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Identifiant

Unité de recherche

INNOSUISSE

Numéro de projet

12471.1;9 PFES-ES

Titre du projet

Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

Titre du projet anglais

Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

Textes relatifs à ce projet

	Allemand	Français	Italien	Anglais
Description succincte	-	-	-
Résumé des résultats (Abstract)	-	-	-

Textes saisis

Catégorie	Texte
Description succincte (Anglais)	Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd
Résumé des résultats (Abstract) (Anglais)	Personal recommendations (referrals) are proven to be one of the most effective forms of advertising. Hirschfactor, a web platform leveraging online social networks (LinkedIn, Facebook), applies the referral approach to personal recruitment. In this framework, our research project investigates the motivation of sending referrals, creates a recommendation engine for suitable job/friend pairs, and a measurement method for the relevance of referrals.

Catégorie

Texte

Description succincte
(Anglais)

Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

Résumé des résultats (Abstract)
(Anglais)

Personal recommendations (referrals) are proven to be one of the most effective forms of advertising. Hirschfactor, a web platform leveraging online social networks (LinkedIn, Facebook), applies the referral approach to personal recruitment. In this framework, our research project investigates the motivation of sending referrals, creates a recommendation engine for suitable job/friend pairs, and a measurement method for the relevance of referrals.