Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

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INNOSUISSE

Project number

12471.1;9 PFES-ES

Project title

Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

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Short description	-	-	-
Abstract	-	-	-

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Category	Text
Short description (English)	Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd
Abstract (English)	Personal recommendations (referrals) are proven to be one of the most effective forms of advertising. Hirschfactor, a web platform leveraging online social networks (LinkedIn, Facebook), applies the referral approach to personal recruitment. In this framework, our research project investigates the motivation of sending referrals, creates a recommendation engine for suitable job/friend pairs, and a measurement method for the relevance of referrals.

Category

Text

Short description
(English)

Buddysourcing - Drivers and measurements for viral outsourcing of tasks to the crowd

Abstract
(English)

Personal recommendations (referrals) are proven to be one of the most effective forms of advertising. Hirschfactor, a web platform leveraging online social networks (LinkedIn, Facebook), applies the referral approach to personal recruitment. In this framework, our research project investigates the motivation of sending referrals, creates a recommendation engine for suitable job/friend pairs, and a measurement method for the relevance of referrals.