PROMO: PROximity Marketing sOlution

• Unité de recherche: INNOSUISSE
• Numéro de projet: 11556.1;7 PFES-ES
• Titre du projet anglais: PROMO: PROximity Marketing sOlution

Description succincte (Anglais)

PROMO: PROximity Marketing sOlution

Description succincte (Français)

PROMO: PROximity Marketing sOlution

Résumé des résultats (Abstract) (Anglais)

The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. One of such services is proximity marketing, which consists in distributing localised wireless advertising contents to users interested in. In this project we investigate localisation techniques and power saving mechanisms to support a proximity marketing solution. To reduce the time-tomarket of the solution we focus on domain specific development techniques mostly targeted to embedded platforms.

Résumé des résultats (Abstract) (Français)

The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. One of such services is proximity marketing, which consists in distributing localised wireless advertising contents to users interested in. In this project we investigate localisation techniques and power saving mechanisms to support a proximity marketing solution. To reduce the time-tomarket of the solution we focus on domain specific development techniques mostly targeted to embedded platforms.