PROMO: PROximity Marketing sOlution

• Research unit: INNOSUISSE
• Project number: 11556.1;7 PFES-ES

Short description (English)

PROMO: PROximity Marketing sOlution

Short description (French)

PROMO: PROximity Marketing sOlution

Abstract (English)

The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. One of such services is proximity marketing, which consists in distributing localised wireless advertising contents to users interested in. In this project we investigate localisation techniques and power saving mechanisms to support a proximity marketing solution. To reduce the time-tomarket of the solution we focus on domain specific development techniques mostly targeted to embedded platforms.

Abstract (French)

The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. One of such services is proximity marketing, which consists in distributing localised wireless advertising contents to users interested in. In this project we investigate localisation techniques and power saving mechanisms to support a proximity marketing solution. To reduce the time-tomarket of the solution we focus on domain specific development techniques mostly targeted to embedded platforms.