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Research unit
SER
Project number
P2009 HWZ Bangalore
Project title
Enhancing India’s Sustainable Economic and Social Development Pursuing a Stakeholder-Oriented Management Approach

Texts for this project

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Key words
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Short description
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Project aims
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CategoryText
Key words
(German)
Indien, Bangalore, Zusammenarbeit, Swissnex, Wirtschaft, Sozialpolitik, Entwicklung, Mikrofinanz
Short description
(German)
Der Beitrag dient der Anschubfinanzierung für ein vorgesehenes Zusammenarbeitsprojekt zwischen dem HWZ in Zürich und dem MATS (Institute of Management & Entrepreneurship) in Bangalore/Indien
Project aims
(English)

"Over the last years a narrow shareholder value model endangered not only firms but whole industries and in the end the global economy" (Berrone 2008).
A more comprehensive perspective in management is needed, which also takes other stakeholders into considerations apart from shareholders.
The Stakeholder View can have a moderating effect on the behaviour and incentive structures of managers.

In our former and current research projects supported by diverse organizations we developed the comprehensive and responsible strategic management approach "Stakeholder View" (SHV) that contributes to the perspective stated above.