ISEC - INNOVATIVE SERVICE ENGINEERING FOR CHINESE CUSTOMERS

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Identifiant

Unité de recherche

INNOSUISSE

Numéro de projet

8000.1;7 ESPP-ES

Titre du projet

ISEC - INNOVATIVE SERVICE ENGINEERING FOR CHINESE CUSTOMERS

Titre du projet anglais

ISEC - INNOVATIVE SERVICE ENGINEERING FOR CHINESE CUSTOMERS

Textes relatifs à ce projet

	Allemand	Français	Italien	Anglais
Description succincte	-	-	-
Résumé des résultats (Abstract)	-	-	-

Textes saisis

Catégorie	Texte
Description succincte (Anglais)	ISEC - INNOVATIVE SERVICE ENGINEERING FOR CHINESE CUSTOMERS
Résumé des résultats (Abstract) (Anglais)	The new markets in Asia offer interesting growth potentials for many manufacturing companies in Switzerland. Swiss companies have recognized these growth potentials. They are increasingly exporting to Asian markets and establishing production plants in these countries. In order to be successful in Asian markets in the long term, Swiss companies will be dependent on generating additional sales volumes through services in addition to sales through their actual product business. Reality shows, however, that the majority of companies have great difficulty in generating the envisaged service sales volume. Companies tend to find themselves confronted with the mentality that services should by definition be 'free of charge'. The goal of this project is to work with companies to develop and implement solutions to increase the sales volume from services in China markets. We work together with companies with an interest in expanding service business in China on the joint development of suitable solutions.

Catégorie

Texte

Description succincte
(Anglais)

ISEC - INNOVATIVE SERVICE ENGINEERING FOR CHINESE CUSTOMERS

Résumé des résultats (Abstract)
(Anglais)

The new markets in Asia offer interesting growth potentials for many manufacturing companies in Switzerland. Swiss companies have recognized these growth potentials. They are increasingly exporting to Asian markets and establishing production plants in these countries. In order to be successful in Asian markets in the long term, Swiss companies will be dependent on generating additional sales volumes through services in addition to sales through their actual product business. Reality shows, however, that the majority of companies have great difficulty in generating the envisaged service sales volume. Companies tend to find themselves confronted with the mentality that services should by definition be 'free of charge'. The goal of this project is to work with companies to develop and implement solutions to increase the sales volume from services in China markets. We work together with companies with an interest in expanding service business in China on the joint development of suitable solutions.