ConsUmer BEhaviour Monitoring System (CUBES)

• Unité de recherche: INNOSUISSE
• Numéro de projet: 8717.1;8 ESPP-ES
• Titre du projet anglais: ConsUmer BEhaviour Monitoring System (CUBES)

Description succincte (Anglais)

ConsUmer BEhaviour Monitoring System (CUBES)

Description succincte (Français)

ConsUmer BEhaviour Monitoring System (CUBES)

Résumé des résultats (Abstract) (Anglais)

Sowoon CUBES integrated solution captures and reconstructs the consumer path to purchase and the consumer view distribution over a set of products (i.e. consumer eyeview seconds per product) in a shopping environment. It helps retailers and brand manufacturers to better organise their marketing and promotion campaigns, shop and product design, and optimise their logistics with an ultimate goal to increase their profits.

Résumé des résultats (Abstract) (Français)

Sowoon CUBES integrated solution captures and reconstructs the consumer path to purchase and the consumer view distribution over a set of products (i.e. consumer eyeview seconds per product) in a shopping environment. It helps retailers and brand manufacturers to better organise their marketing and promotion campaigns, shop and product design, and optimise their logistics with an ultimate goal to increase their profits.