ConsUmer BEhaviour Monitoring System (CUBES)

• Research unit: INNOSUISSE
• Project number: 8717.1;8 ESPP-ES

Short description (English)

ConsUmer BEhaviour Monitoring System (CUBES)

Short description (French)

ConsUmer BEhaviour Monitoring System (CUBES)

Abstract (English)

Sowoon CUBES integrated solution captures and reconstructs the consumer path to purchase and the consumer view distribution over a set of products (i.e. consumer eyeview seconds per product) in a shopping environment. It helps retailers and brand manufacturers to better organise their marketing and promotion campaigns, shop and product design, and optimise their logistics with an ultimate goal to increase their profits.

Abstract (French)

Sowoon CUBES integrated solution captures and reconstructs the consumer path to purchase and the consumer view distribution over a set of products (i.e. consumer eyeview seconds per product) in a shopping environment. It helps retailers and brand manufacturers to better organise their marketing and promotion campaigns, shop and product design, and optimise their logistics with an ultimate goal to increase their profits.