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Research unit
INNOSUISSE
Project number
6290.3;7 FHS-ES
Project title
PECII: Messung, Visualisierung und Bewertung emotionaler Werte im Produktdesign

Texts for this project
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Short description
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Abstract
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CategoryText
Short description
(German)
PECII: Messung, Visualisierung und Bewertung emotionaler Werte im Produktdesign
Short description
(English)
PECII: Messung, Visualisierung und Bewertung emotionaler Werte im Produktdesign
Abstract
(English)
Knowledge about a product¿s emotional content is a critical design factor for design, marketing \& design-education. Relevant knowledge must be explicit in order to guide design choices for production, marketing and education. We will turn a prototype for the measurement of Perceived Emotional Content of products (PEC), into an attractive and usable tool for product designers, marketing managers and educators (PEC II). Our aims are to enable: ¿