OMIARD: Organic marketing initiatives and rural development

• Research unit: EU RFP
• Project number: 99.0873

Key words (German)

Biomarkt; Marktinitiativen; ländliche Entwicklung;
Agriculture; Economic Aspects; Environmental Protection; Life Sciences; Resources of the Sea; Fisheries

Alternative project number (English)

EU project number: QLRT-1999-311124

Research programs (English)

EU-programme: 5. Frame Research Programme - 1.1.5 Sustainable agriculture, fisheries and forestry

Short description (German)

Siehe Abstract

Further information (English)

Full name of research-institution/enterprise:
Forschungsinstitut für biologischen Landbau FiBL

Partners and International Organizations (German)

Coordinator: University of Wales, Aberystwyth (UK)

Abstract (German)

Organic Marketing Initiatives (OMIs) will be examined, at increasing levels of complexity, to determine guidelines for existing and potential OMIs, and related actors, for the development of successful marketing strategies. This will involve investigation of the performance of the OMIs themselves, their interaction with the communities and overall environment of the regions in which they are located, and the evolving nature of consumer demand. Through this investigation of the role of intermediary market structures and the specific contexts in which they operate, potential improvements in regulatory structure, policy support and dissemination of good practice will be examined to determine whether developments so far can b e extended and improved. This will improve the capacity of organic farming to generate positive social and environmental effects in peripheral, disadvantaged regions of Europe.

References in databases (English)

Swiss Database: Euro-DB of the
State Secretariat for Education and Research
Hallwylstrasse 4
CH-3003 Berne, Switzerland
Tel. [phone]
Swiss Project-Number: 99.0873