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Research unit
INNOSUISSE
Project number
126.001 IP-SBM
Project title
precisioMMM - Evaluating the true effects of marketing activities
Project status In Process
 
Start date 01.02.2026
End date 31.01.2028
 
Granted total costs 282'336.95  CHF
Section 90 Social Sciences & Business Management
Project category Project
Research type Applied research and development
NABS classification Industrial production and technology
 
Research disciplines
100 % S190 Management of enterprises
Last modification of the project